Problem: 

Enterprises in 2025 struggle to fully realize cloud’s value as rising costs, multi-cloud complexity, and talent shortages slow transformation—leaving consulting firms challenged to win trust, prove ROI, and deliver secure, scalable solutions.

Solution:

To position IBM Consulting as a leader in platform engineering, I developed a thought-leadership campaign framed around the concept of “fortune tellers vs. fortune spenders.” The campaign highlighted how enterprises can shift from reactive cloud spending to proactive, future-ready IT strategies through platform engineering. Delivered as a flagship article and amplified through social and video content, it established IBM’s unique value in helping organizations modernize, reduce costs, and drive sustainable transformation. That included:

• Authored a high-impact article framing platform engineering as a strategic business capability, not just a technical discipline.

• Extended reach with a rapid-fire social video and a YouTube collaboration with IBM Technology’s channel (1.3M subscribers), plus supporting social posts to spark engagement.

• Delivered a clear, memorable narrative that differentiates IBM Consulting in a competitive cloud and AI consulting market.

• Messaging focused on business outcomes (cost optimization, resilience, innovation), making it relevant to CIOs and enterprise decision-makers.

• Impact: Amplified IBM Consulting’s platform engineering capabilities across multiple channels, reaching a broad technical and executive audience while driving awareness and consideration for its dedicated consultants, ultimately positioning IBM as a trusted strategic partner for clients navigating cloud complexity and modernization.