Employer
IBM
Role
Strategist
Sector
Tech
Platform
IBM Consulting
Year
2025
Problem:
Enterprises in 2025 struggle to fully realize cloud’s value as rising costs, multi-cloud complexity, and talent shortages slow transformation—leaving consulting firms challenged to win trust, prove ROI, and deliver secure, scalable solutions.
Solution:
To position IBM Consulting as a leader in platform engineering, I developed a thought-leadership campaign framed around the concept of “fortune tellers vs. fortune spenders.” The campaign highlighted how enterprises can shift from reactive cloud spending to proactive, future-ready IT strategies through platform engineering. Delivered as a flagship article and amplified through social and video content, it established IBM’s unique value in helping organizations modernize, reduce costs, and drive sustainable transformation. That included:
Authored a high-impact article framing platform engineering as a strategic business capability, not just a technical discipline.
Extended reach with a rapid-fire social video and a YouTube collaboration with IBM Technology’s channel (1.3M subscribers), plus supporting social posts to spark engagement.
Delivered a clear, memorable narrative that differentiates IBM Consulting in a competitive cloud and AI consulting market.
Messaging focused on business outcomes (cost optimization, resilience, innovation), making it relevant to CIOs and enterprise decision-makers.
Impact: Amplified IBM Consulting’s platform engineering capabilities across multiple channels, reaching a broad technical and executive audience while driving awareness and consideration for its dedicated consultants, ultimately positioning IBM as a trusted strategic partner for clients navigating cloud complexity and modernization.
Partnered with Vinod Chavan, Global Offering & Practice Leader for Cloud Platform Engineering Services, to understand internal priorities and client pain points, then co-created the campaign strategy—defining the “fortune tellers vs. fortune spenders” narrative, target decision-makers (CIOs, CTOs, platform leaders), and objectives for awareness and consideration.
Led creation of a flagship thought-leadership article positioning platform engineering as a strategic capability to address client challenges around cloud cost, governance, and modernization, while designing and executing a multi-channel distribution plan leveraging LinkedIn posts, a rapid-fire social video, and a collaboration with IBM Technology’s YouTube channel (1.3M subscribers) to maximize executive reach.
Coordinated content publishing across IBM Consulting channels and SME profiles to ensure message consistency and amplify reach to technical and executive audiences, while tracking engagement and C-level stakeholder conversations to demonstrate increased awareness of IBM’s platform engineering capabilities and strengthen its positioning as a trusted advisor for modernization journeys.
Achievements
Linkedin Members Reached