IBM Consulting AIOps

Addressing the Growing Need for AI-Driven IT Operations Automation: The Launch of IBM Consulting AIOps

Problem:

As businesses embrace digital transformation, managing IT operations at scale has become increasingly complex. According to Gartner, 60% of enterprises will adopt AI-driven automation for IT operations by 2026 to enhance efficiency and reduce costs. However, many struggle with integrating AI solutions, leading to inefficiencies and increased risk of disruptions.

Solution:

My task was to lead the creation and execution of the launch plan for IBM Consulting AIOps. That Included:

Value Proposition Development and Analyst Relations: Participated in 4+ Analyst sessions, developed clear and compelling messaging tailored to resonate with key stakeholders
Content Development: Created 2 demo videos, 1 webpage, 3 emails, 1 client leave behind, 1 social tile, and drove 2 webinars that effectively showcased the offering's value and benefits for 2024
Impact: Coordinated a go-to-market strategy to position IBM Consulting as a leader in the AIOps space, Generated $30M+ in pipeline for IBM Consulting through a generative AI webinar, and piqued the interest of clients at public events like IBM THINK and during private meetings led by our consultants through the demos developed.

Employer

IBM

Role

Product Marketer

Sector

Tech

Platform

Hybrid Cloud

Year

2024

1.

I collaborated with offering and business leaders to understand the solution’s unique value propositions and benefits

2.

I then worked with the content and design teams to produce a variety of marketing materials, including a client leave behind, a social tile, blogs, and a webpage

3.

I also developed key messaging that highlighted the solution's impact on business outcomes such as efficiency, scalability, and cost savings

4.

I coordinated with the BDR, demand, content and events teams to ensure a seamless go-to-market approach, which included webinars, demos, and presentations for key stakeholders

I helped build awareness, drive consideration, and generate demand by creating focused strategies and executing key initiatives that boosted engagement and conversions throughout IBM Consulting's client journey.