Problem: 

Enterprises are experimenting with AI across assistants, agents, and automation, but lack the integrated platform, governance, and operating model required to scale AI into sustained business advantage.

Solution:

Many enterprises are adopting AI, but fragmented workflows, siloed data, and inconsistent governance prevent real ROI. IBM Enterprise Advantage addresses this by providing a structured, scalable model to build and operate an enterprise AI platform. It helps organizations move from isolated use cases to measurable outcomes at scale, using existing technology and adding what’s needed for sustained value. We are building and executing a thought leadership and eminence strategy to drive market awareness and commercial consideration for this new asset-based offering, which includes:

• A video series designed to spotlight common misconceptions about Agentic AI, created to spark conversation and build anticipation ahead of the 1/19/25 launch of Enterprise Advantage.

• Impact (so far): Established a clear problem narrative before product release, increasing audience readiness for launch.